SupplySide Stage – The real news about fake science: How a flood of fraudulent research is threatening ingredient innovation in the AI age

The fake studies racket has been industrialized, with outfits churning out reams of fraudulent research that pose huge risks for the nutrition industry when supplement companies inadvertently cite these bogus papers, some of which sneak into legitimate journals. Now, the problem is set to worsen as AI (artificial intelligence) can generate fake studies in mere minutes. These studies could in turn be cited by AI programs that companies use to streamline their claims research. In this session, experts will explore the implications of this growing menace and discuss strategies to identify and mitigate the impact of fake studies on the industry.