SupplySide Stage – Maximizing impact: Connecting the dots between consumer insights, consumer targets and product strategy

The goal of innovation is to deliver unique consumer experiences, and in a hypercompetitive category like dietary supplements, standing out on the shelf and delivering those experiences is paramount. In this session, Givaudan will walk you through a journey of consumer segmentation, how to better understand your targets, and how to find the right solutions that may help you hit the mark sooner.

Speakers:

Dan Souza, global product manager health essentials, Givaudan

Kim Duncan, head of consumer insights, Givaudan