Education session – Active nutrition category updates: The regulatory, market and scientific landscape of products and ingredients

Sports nutrition has often been at the forefront of the scientific and legal landscapes. It’s also a resilient category, expanding and adapting as the market has demanded. 2024 has been no different. In this session, we’ll discuss important factors impacting sports nutrition. We’ll talk about the effects of new laws (nobody puts protein in a corner!) and potential updates to regulations; how women’s increased interest in the category is putting demands on clinical study design; and interesting innovative ingredients in esports, especially for cognition. We’ll finish the session with an important discourse on formulation, particularly how the category’s expanding audience is changing product offerings.