Breakfast brief: From science to compliance: Closing the gap between formulation, benefits and consumer success (Concordix by Vitux)

Conventional supplement formats often fail to deliver expected benefits because they weren’t designed for efficient nutrient uptake in the body. Formulation challenges — such as maintaining stability to preserve nutrient integrity, enhancing palatability with difficult-tasting active ingredients, and enabling high-potency single-dose formats — directly impact both efficacy and consumer adherence.

This session explores how addressing these challenges enables supplements that perform scientifically while supporting real-world compliance. Drawing on internal and external scientific data, attendees will see how a body-focused, evidence-driven approach links formulation, usability and measurable outcomes. The discussion covers key considerations such as oxidation and nutrient stability, taste, and dosing strategies, demonstrating how thoughtful design bridges research and consumer success. Scientists, formulators and brand owners will gain actionable insights on translating scientific understanding into products that consumers can and will take consistently, ultimately achieving the intended health benefits.

Speakers:

• Magnus Hattrem, Ph.D., Concordix
• James R. Brooks, Ph.D., Adjunct professor, Clemson University & Principal, JR Brooks Consulting LLC

If you are interested in attending, please sign-up here!