Inside the Bottle: Delivering data and insights with proven solutions to transform consumer health, grow brand loyalty and drive supplement industry trust

Connecting supplement consumer experiences and validating product benefits in the real world can catapult clinically proven solutions to positively impact health. Additionally, custom NBJ consumer research findings are poised to help the industry better understand purchasing motivations – and detractions. Layer this information with category-specific product trend data with an eye on resiliency and innovation provides a winning combination for successful product launches – that deliver on brand promises and generate consumer trust.

This 75-minute session from SupplySide’s Inside the Bottle examines the cross section between what is selling on shelf, how to determine what’s working for consumers and illuminate consumer priorities. We’ll examine the interconnection of these three data-driven approaches and what’s needed to propel the industry – and public wellness – to the next level.