Food and beverage 101: From idea to innovation – the founder’s playbook

Breaking into the functional food and beverage space — or taking on a new role in this exciting field? This two-hour crash course delivers the real-world knowledge you actually need to succeed. Built with insights from the SupplySide Fresh onboarding program, this session brings together industry pros who will give an insider’s look at how to develop, market and scale a winning product in the complex and competitive food and beverage market. The session will cover the essentials — from claims, compliance and sourcing risks to flavor science, functional trends and innovation strategy. Whether you're dreaming up your first SKU or trying to avoid a supply chain disaster, this session offers the insights, tools and connections to help you launch smart and grow strong.

Additional fee required.