Fi North America Theater – Ingredient Idol: Food and beverage edition

No singing is allowed at “Ingredient Idol.” Wellll, maybe. We’ve had so much success with the supplement edition of this competition since launching a few years ago, that we decided to adapt a food and beverage version. In front of what we expect to be a lively audience, six contestants will each have two minutes to win over an esteemed panel of judges with their elevator pitches of a unique ingredient in their food or beverage products, all launched no earlier than Jan. 1, 2023. We will look at the innovation, science and market potential of each ingredient. There will also be a People’s Choice winner.