Fi North America Theater – Inside Organic: The new consumer’s influence on the organic supply chain

A new wave of consumers is driving demand for organic and broadening the conversation from a focus on pesticides to elevating the inherent transparency, integrity and sustainability that organic certification commands across the supply chain, while also highlighting how these values are driving innovation.

By 2030, the majority of the U.S. population will be Millennials (ages 28 to 43), Gen Z (ages 12 to 27) and younger generations. These consumers grew up with organic options and expect sustainability to be a part of any product formulation. They are today’s biggest organic buyers, with more than 70% reporting  that the USDA Organic seal matters and is an important consideration when making purchases, according to new research from the Organic Trade Association (OTA).   

In this Fi North America session, hear from industry experts as they dive into the latest data shaping the organic marketplace, and how they are elevating transparency, integrity, sustainability and innovation across the supply chain to meet the expectations of today’s consumer.