SupplySide Stage – Addressing health inequity: Opportunity for innovation

The nutraceutical industry is committed to supporting consumers in their journey toward optimal health, as well as the use of supplements to augment — not replace — a healthy diet. However, the profile of the typical supplement consumer skews toward a privileged demographic. How can the supplement industry meet the white space opportunity to provide health-enhancing products for consumers of different ethnicities, socioeconomic levels or other factors? Join this panel discussion to gain insights around the market need, costing considerations and go-to-market strategies.