Beyond the ingredient: Creating functional beverages that win

Thursday, October 29, 2026 11:30 AM to 11:50 AM · 20 min. (America/Los_Angeles)
Product Development Theater B, Booth #7881, Bayside B, Level 1
Product Development Theater
Sponsored by

Information

Winning functional beverages start with understanding the consumer - not simply choosing an ingredient. Discover the trends shaping the category and the critical product-development decisions needed to address them, from product design and formulation to functional active selection. Explore practical strategies for overcoming key development challenges and learn how brands and ingredient partners can collaborate to create compelling functional beverages that resonate with today's consumers.

Speaker info:

  • Dena Strehlow, Sr. Director, Business Development, AIDP Inc.
AIDP Inc.5652With over 30 years of experience, AIDP is a trusted ingredient partner helping emerging brands turn bold ideas into successful products. We specialize in helping companies bring innovative, market-ready products to life with hands-on support to help you move faster, differentiate, and win in today’s competitive wellness market We’re known for spotting trends early—and translating them into innovative solutions that resonate with modern consumers focused on wellness, healthy aging, and performance. From concept to commercialization, AIDP works side-by-side with you to develop formulations with strong market potential across key areas like cognitive health, gut health, beauty, joint, and immune support. For growing brands, speed and flexibility matter. That’s why we offer more than just ingredients—we provide formulation expertise, regulatory guidance, and technical support to help streamline development and accelerate your path to launch. Our global sourcing network ensures reliable access to both cutting-edge specialty ingredients and high-quality commodities. Our portfolio includes clinically studied branded ingredients alongside more than 300 carefully selected commodity offerings, with strengths in prebiotics, collagens, plant proteins, mushrooms, minerals, vitamins, and botanicals for food, beverage, and supplement applications. Every ingredient is rigorously evaluated for intellectual property, clinical support, safety, sustainability, and quality. AIDP has maintained NSF GMP certification since 2010, underscoring our commitment to excellence. We help emerging brands grow faster, innovate smarter, and build lasting success.

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