Supporting consumers on GLP-1s

GLP-1 users face unique challenges. Appetite suppression and reduced nutrient intake can lead to muscle loss, digestive issues and aesthetic concerns such as loss of skin elasticity and hair thinning. This session dives into evidence-based strategies for developing high-density nutrition products, protein delivery systems and digestive health solutions tailored to the needs of consumers on GLP-1 therapy. Attendees will learn how to create products that prioritize nutritional density and performance. With practical guidance on formulation, sensory considerations and positioning strategies, participants will gain the tools to optimize health outcomes for GLP-1 users while staying within regulatory boundaries.