From the table to the supplement aisle and back again: Trending formats for functional mushrooms

Functional mushrooms are having a moment, popping up everywhere from your morning coffee to your favorite supplements — and even back on your dinner plate in exciting new ways. In this 30-minute session, we’ll focus on three trending mushroom types and their superpowered wellness benefits, from boosting memory and focus to energizing your day. With exclusive consumer insights from Nextin Research by MarketPlace, we’ll explore how mushrooms are evolving across formats and what the future holds for these fungi phenoms.