The future of functional beverages: Exploration, personalization and smart hydration

This session will tackle trends shaping functional beverages, including the integration of adaptogens, nootropics, probiotics, plant-based enhancements, mushrooms and more. Gain insights into the science behind functional ingredients, their potential health benefits, and how they can be leveraged to create beverages that go beyond refreshment to deliver personalized hydration and wellness solutions. The discussion will also address compliance risks unique to functional beverages — such as higher consumption frequency and serving sizes — and provide strategies for selecting botanicals based on biological system activation, compound profiles and practical suitability.