Science and sales: The right way to use social media trends

Health and wellness influencers have enormous power. Not only can they dramatically impact sales of products already on the market, they can also drive future trends. This session aims to help product developers harness this power effectively. We’ll discuss how to be trend-informed, but science-driven. Experts will share how to identify trends with long-tail potential and how to develop trendy products that are actually effective and backed by science.