Gut instinct: Science, strategy and solutions for fiber innovation

The fiber category is thriving, with consumers seeking gut health solutions that provide taste, comfort and results. However, innovation in fiber comes with challenges — like managing bloating, gritty textures and effective doses. This session will explore the science and strategy of the future of fiber products and ingredients, featuring insights into regulatory considerations and claims; what research says about fiber in human health; and a leading brand’s perspective on incorporating fiber into supplements and food and beverage products. Discover how smarter formulations and microbiome research are reshaping the fiber category to meet consumer expectations and drive lasting success.