Gut health revolution: The biotic boom

Prebiotic, probiotic and postbiotic products and ingredients are finding more market share, much of it fueled by rising interest in gut health, immune support and the gut-brain connection. This session offers a dynamic look at these evolving ingredients, tackling challenges like health claim scrutiny, formulation trade-offs and consumer confusion. Panelists will explore the path from research to market, emphasizing standards of evidence and strategies for aligning R&D, regulatory and clinical teams to create credible, effective products. With a focus on transparency and science-backed innovation for functional foods, beverages and supplements, this session equips participants to deliver holistic solutions that drive responsible growth and enhance overall well-being.