Lunch brief: The creatine market shift: Fueling product innovation beyond performance (Creavitalis)

Creatine is flexing its market muscle –– and it isn’t just about sports performance anymore. From cognitive health and women’s wellness to cellular energy and longevity, creatine is stepping into the wellness spotlight — redefining what vitality truly means. In this dynamic panel discussion, leading scientists and category experts from across the field decode the research and discuss creatine’s wellness benefits beyond sports performance. Whether you're an industry insider, brand developer or formulation strategist, discover why creatine might be the most underrated molecule in the market and how its benefits are reshaping the conversation around whole-body well-being. Learn how creatine may redefine your next product innovation.

Sponsored by Creavitalis™ –– where we believe better health begins at the source.

Speakers:

• Dr. Richard Kreider, Professor Director, Exercise & Sport Nutrition Lab, Director, Human Clinical Core, Texas A&M University, Department of Kinesiology & Sport Management │ Texas A&M University

• Susan M. Kleiner, PhD, RD FACN CNS-E FISSN (owner of High-Performance Nutrition)

• Darren G. Candow, PhD, CSEP-CEP, FISSN (Professor, Director of Aging Muscle & Bone Health Laboratory, Director of Research-Athlete Health and Performance Initiative, Faculty of Kinesiology & Health Studies

• Jeffrey Stout Ph.D., FNAK, FNSCA, FACSM, FISSN Pegasus Professor & Director, School of Kinesiology and Rehabilitation Sciences, College of Health Professions and Sciences. University of Central Florida.

Moderator:

• Dr. Pamela Peake-MD, MPH, FACP, FACSM (Author, Creator and Host of HER Podcast), PMP Media, LLC, The Peeke Performance Center for Healthy Living®

If you are interested in attending, please sign-up here!