The dietary supplement/food and beverage pipeline: Bridging the gap with science-backed ingredients

As demand for convenient, wellness-driven products grows and pill fatigue sets in, today’s hottest supplement ingredients are breaking out of capsules and showing up in functional foods and beverages. Many of these science-backed ingredients currently claim self-affirmed GRAS (generally recognized as safe) status, opening the door for innovative formats that align with consumer expectations for efficacy, taste and accessibility. In this session, a panel of experts in regulatory affairs, product development and consumer insights will explore how manufacturers can navigate formulation, taste and compliance challenges while tapping into trends. Learn how supplement, food and beverage categories are converging, and what it means for ingredient positioning, innovation and future growth.