Ingredient Idol: Unveiling the next breakthrough ingredients for food and beverage innovation

Celebrating its second year at SupplySide, Ingredient Idol will immerse R&D and marketing professionals in a high-stakes competition, spotlighting emerging ingredients with potential to revolutionize the food and beverage landscape. Witness a curated selection of finalists present their novel food or beverage ingredients in rapid-fire pitches, highlighting the unique attributes, scientific backing and market viability of each to a panel of experts. Through the judges' insightful questions, comments and evaluations, you’ll gain a deeper understanding of the critical factors driving ingredient innovation (and have a few laughs while you’re there). So pull up a chair and let the product development innovation games begin!